Promoting Road Safety: Our Dedicated Team in Benin Launches Vital Awareness Program in Cotonou

We are proud to highlight the efforts of our dedicated team in Benin, led by our Group CMO, Nkurunziza K. Dominique, as they kick-started a vital "road safety" awareness program in the vibrant city of Cotonou. This initiative, in collaboration with local authorities, aligns with our ongoing commitment to promoting road safety during this international road safety week.

Earlier today, our team took to multiple bustling junctions, spreading crucial messages to encourage responsible road use. The aim was to inspire drivers to treat every journey as if their loved ones were on the road ahead. We emphasized the importance of removing all distractions, such as mobile phones, while driving, and highlighted the risks associated with speeding, driving while tired, or under the influence of alcohol or drugs.

Furthermore, our team emphasized the need to protect all vulnerable road users, especially those whose occupations put them at greater risk. We urged drivers to slow down and provide sufficient space for these individuals, ensuring their safety.

Remember, road safety is not just the responsibility of a single individual—it is a collective effort that requires the participation of everyone. By pledging to drive safely, we can make a significant impact in ensuring the well-being of ourselves and others on the road.

Let us all join hands and continue to prioritize road safety, both within our organization and in the wider community. Together, we can make a difference and promote a safer environment for all.

Drive safe, and let others survive!